Audit before redesign
Record current URLs, rankings, forms, analytics and pages receiving links before changing the design. A visual redesign should not erase useful search assets.
Identify the actual business problem: weak trust, poor mobile use, confusing services, slow loading or outdated content.
Preserve important URLs
Keep strong URLs where possible. When a URL must change, use a permanent redirect to the closest relevant replacement.
Do not redirect every removed page to the homepage; this loses context for users and search engines.
Improve content architecture
Group services logically and create a clear path from problem to solution to contact. Navigation labels should use words customers understand.
Every major page needs a specific purpose and one primary conversion action.
Test before launch
Test forms, phone links, payments, language alternates, metadata and mobile layouts. Check real devices rather than relying only on a desktop browser.
Create a rollback copy and launch during a period when someone can monitor errors.
Monitor after launch
Review Search Console coverage, crawl errors, canonical selection and important rankings after launch.
A redesign is complete only after redirects, forms and indexation have been verified.
Send your current website or project outline. You will receive a direct scope recommendation rather than a generic sales call.
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